We hosted an exciting five-day event at Mirdif City Centre from 18 to 22 May. The doors opened at 10 AM and stayed open until 10 PM each day. Visitors came in large numbers. They explored, asked questions, and left inspired.
The theme was clear: Safest Drive. Strongest Chassis. We wanted people to feel what intelligent driving truly means. The event gave them that chance.
The Star of the Show: IM LS7
The IM LS7 drew attention from the moment visitors walked in. Its clean, aerodynamic body turned heads. People gathered around it throughout the day.
The LS7 carries a drag coefficient of just 0.268. That is a class-leading figure. It shows how much thought went into every curve and edge of this vehicle.
Under the hood, the numbers speak for themselves:
- 570 HP and 725 Nm of torque
- 0 to 100 km/h in just 4.5 seconds
- Top speed of 200 km/h
- AWD drivetrain for confident handling
- 611 km of range on a single charge (NEDC)
- 100 kWh battery capacity
- 30 to 80% DC fast charge in just 20 minutes
The LS7 sits on a bold All-Star Chassis. It uses high-proportion submarine-grade steel. The submarine cage structure adds another layer of rigidity and protection. Seven airbags are placed throughout the cabin for full coverage.
Safety certifications from two globally respected bodies back up every claim we made. Visitors trusted the numbers because the engineering supports them.
Safety You Can See and Feel
We dedicated a full section of the event to safety features. Guests explored the Proactive Vision Supplement System (PVSS) in detail.
PVSS covers four key areas:
- A-pillar Vision Supplement
- Rear Side Vision Supplement
- Rear Vision Supplement
- Rainy Night Mode
These features remove blind spots. They help drivers see what would normally be hidden. Visitors found this feature particularly impressive during live demonstrations.
The One Touch iAD (AI Chauffeur) system also attracted a large crowd. It handles complex parking and driving tasks with a single touch:
- One Touch Parking
- One Touch Side Parking
- One Touch Escape
- One Touch Reverse
People tried the demo and walked away smiling.
Premium Chassis Engineering
We highlighted the LS7’s premium chassis partnerships. Advanced Air Suspension keeps the ride smooth over any surface. Front 4-piston Fixed Brake Calipers deliver sharp, confident stopping power.
The Active Damping Control System reads the road in real time. It adjusts instantly. Passengers feel the difference.
Pilot Sport EV tires add grip and stability. Advanced Electric Power Steering keeps every corner precise. Visitors who sat inside the LS7 noted how controlled and planted it felt.
A Cabin Built for Premium Living
The interior received equal praise. Guests explored every corner of the LS7’s cabin.
The Star Dome Panoramic Glass Roof filled the space with natural light. The StarFall Front Windshield extended that feeling of openness further. People loved it.
Five seats wrapped in Nappa Leather offered a premium touch. The rear Zero-Gravity Seat became a crowd favorite. It features heating, ventilation, massage and power lumbar support. Several visitors said it was the most comfortable seat they had ever sat in.
Storage also impressed guests:
- 733L rear trunk capacity
- 56L front trunk capacity
- 1,032mm rear headroom
- 1,435mm rear legroom
The 3-zone automatic air conditioner kept everyone comfortable. The rear A/C control panel gave passengers full control. The Thermal Management Optimization System handled extreme heat with ease, a key feature for the UAE climate.
Conversations That Mattered
Our team engaged visitors in one-on-one conversations throughout the five days. We answered technical questions, shared specifications, and offered demo drives.
The starting price of 195,000 AED attracted strong interest from buyers looking for premium EV value. Many visitors registered their interest on the spot.
A Strong Start in Mirdif
This event set a strong tone for IM Motors in the UAE. Mirdif City Centre gave us the perfect platform. We reached families, professionals, and EV enthusiasts all in one place.
We are proud of every interaction we had during those five days. The feedback was overwhelmingly positive. We look forward to welcoming more visitors at future events across the UAE.